Published: Feb 9, 2023
by Gabrielle Pickard-Whitehead
In Small Business News
As Super Bowl LVII approaches, small businesses have the opportunity to learn some marketing tips and tricks from some of the biggest companies around thanks to YouTube’s AdBlitz.
YouTube AdBlitz Shows Off the Super Bowl of Marketing
The Adblitz channel lets you watch the ads lined-up for the Big Game to see how the businesses with the biggest marketing budgets approach the Super Bowl season. The ad campaigns this year will also provide insight into how brands have evolved their marketing messages, as well as the varied ways in which the game and the ads themselves are watched.
New Ad Opportunities and Touchpoints
Vice President and Head of NFL Digital Media Business Development, Blake Stuchin, said: “The NFL and YouTube partnership continues to grow and create new touchpoints for fans – from highlights every week of the season, to original shows like the Emmy-winning Game Day All-Access, to NFL Sunday Ticket coming exclusively to YouTube starting in the 2023 season.”
Learn From the Biggest and the Best
The new approaches by big business can be useful for small businesses, helping to inform how they might direct their own marketing strategies in the future. Business owners and marketing strategists can take notes on what the biggest and the best focus on during their most lucrative marketing campaign of the year.
The first teasers and commercials can already be viewed on the AdBlitz channel, which include automotive company Hyundai’s Super Bowl in-game spot.
Last year, Hyundai ran a month-long AdBlitz campaign in the weeks before and after the Big Game, which helped them generate over 247 million impressions. This strategy along with a digital-first approach helped Hyundai achieve much more success than in previous years when the brand invested more in television ads throughout the actual game itself.
Hyundai’s CMO, Angela Zepeda, discussed the changing landscape of Super Bowl ads, saying: “The Super Bowl is one of the most-watched televised events in the world. That said, the landscape has changed. In order to connect with our audience, we need to evolve and explore different ways to ensure our brand is front and center. That’s where YouTube comes in.”
Ad Content Evolving with Consumer Trends
How viewers consume content is having a huge influence on how the biggest companies produce ad content. There has already been a dynamic shift as viewers move away from linear TV into streaming.
A massive event like the Super Bowl makes this shift in consumer preferences particularly evident. Last year for example, according to comScore, Super Bowl ads reached 77% of adults through YouTube, compared to 72% through linear TV.
Clearly this year’s Super Bowl will be providing plenty of inspiration for small businesses, and not just on the field.
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For years, the Super Bowl has been an event that marketers eagerly anticipate each year. Due to its large viewership, the Super Bowl offers tremendous advertising potential. Now, there is a new event that is capturing the attention of marketers – YouTube AdBlitz.
YouTube AdBlitz is a platform that provides up to four weeks of creative engagement opportunities for marketers to showcase their ads and reach the Super Bowl’s estimated 90 million viewers. This year, YouTube AdBlitz made its debut and it’s quickly becoming known as the “Super Bowl of Marketing”.
YouTube AdBlitz allows marketers to submit their ad for the chance to be seen on the world’s largest video platform, as well as on some of the most popular national broadcast programs. Each ad is then tracked, rated, and ranked based on viewer engagement, giving advertisers valuable insights into what types of ads will receive more interaction.
Additionally, YouTube AdBlitz gives advertisers unprecedented access to the Super Bowl’s millions of viewers. This year, YouTube AdBlitz has already seen record-breaking levels of engagement and is likely to surpass the viewership of last years Super Bowl.
With YouTube AdBlitz, marketers have a unique chance to tap into the Super Bowl’s vast viewership and get their message across. As YouTube AdBlitz continues to grow in popularity, it’s likely that it will become the premier event to showcase ads and reach the Super Bowl’s broad audience.