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: ‘We’re seeing bigger gatherings’: Restaurant diners at head of table as consumption fuels China’s otherwise tepid recovery

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: ‘We’re seeing bigger gatherings’: Restaurant diners at head of table as consumption fuels China’s otherwise tepid recovery

by Editor
March 19, 2023
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: ‘We’re seeing bigger gatherings’: Restaurant diners at head of table as consumption fuels China’s otherwise tepid recovery
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China is reporting mixed economic news following last week’s political gathering that saw President Xi Jinping strengthen his grip on nearly all facets of the economy and society.

Consumer activity, the leading economic issue discussed at the annual meeting of the country’s legislature, is humming along so far this year, according to new government data.

But factory output, long the driver of China’s rapid economic growth, is merely inching along — spraying cold water on increasingly bullish forecasts for the world’s second-largest economy.

The latest numbers for other areas, such as real estate and unemployment, paint an equally muddy picture.

“ ‘The numbers aren’t great, but I don’t think anyone expected them to be great given how China was afflicted by the spread of COVID in the first two months. They are definitely moving in the right direction.’”


— Michael Pettis, economist

China’s retail sales — a proxy for consumption — grew 3.5% in January and February as compared with the same period last year, according to data released Wednesday by the National Bureau of Statistics.

While only matching forecasts, that was nevertheless a sharp improvement from the big declines seen in the final months of 2022.

Driving the domestic activity were sales of medicine, which grew 19.3%, and the food-service and catering sector, which expanded 9.2%.

Consumption remains an area of particular importance for China’s economy. The last 30 years of rapid economic growth have relied mainly on the industrial sector and exports, rather than domestic sales, creating an imbalanced economy that policy makers have struggled to remedy.

The rebound in retail sales are “a welcome respite from declines at the end of last year, although we are all hoping (and expecting) to see much faster increases in the next few months,” said economist Michael Pettis.

So are businesspeople. “Our local crowd has been back for some time now,” said Liu Jianlin, owner of a hot-pot restaurant in the western city of Chengdu. “But now we’re seeing bigger gatherings, more group dinners, and traffic from other cities and provinces.”

Yet the heart of the economy, industrial output, underwhelmed. Though the 2.4% growth so far this year is above the 1.3% at the close of last year, it fell short of economists’ expectations.

Upstream sectors outperformed, such as the production of crude oil and steel, which both rose more than 3%. But more consumer-facing industries struggled, with automobile output falling a staggering 14% and sales of passenger vehicles tumbling 20%.

“ ‘All these data suggest that the economy is healing better than expected.’ ”


— Hong Hao, chief economist, Grow Investment Group

“The numbers aren’t great, but I don’t think anyone expected them to be great given how China was afflicted by the spread of COVID in the first two months,” Pettis told MarketWatch. “They are definitely moving in the right direction.”

Hong Hao, chief economist of Grow Investment Group, concurred, saying, “All these data suggest that the economy is healing better than expected.”

The data come just days after China concluded its most important political summit of the year, which saw Xi begin his controversial third term in office by moving loyalists into key positions.

Top among them is his new No. 2, incoming premier Li Qiang, who told reporters on Monday that his focus was on “high-quality development” and improving citizens’ quality of life by lowering prices and stabilizing employment.

See: China President Xi to visit Moscow in apparent show of support for Putin

Also see: White House calls for China’s Xi to talk with Ukraine’s Zelensky

Yet the job market, along with the property sector, showed ongoing weakness in Wednesday’s data.

The jobless rate nudged up to 5.6% from 5.5% — worse than expected and slightly higher than the government’s upper-range target.

Doldrums in the real-estate market also persisted, with property investment falling 5.7% so far this year, according to Wednesday’s numbers.

The weakness in employment and property may bode poorly for a sustained rebound in consumer activity, analysts said, as they are key suspects behind why household wealth declined for the first time in at least two decades last year.

“This suggests that once the initial reopening rebound has happened, we shouldn’t expect a further surge in consumer spending,” Julian Evans-Pritchard, an analyst at Capital Economics, wrote in a recent note to investors.

Meanwhile, Chinese stocks may have come to the end of their five-month bull run.

The benchmark Shanghai Composite Index SHCOMP and Hong Kong’s Hang Seng Index HSI are both down this month following double-digit growth after China ended its strict “zero-COVID” restrictions late last year.

From the archives (January 2023): Chinese have been snapping up flights abroad as Beijing puts zero-COVID restrictions in the rearview mirror and Chinese New Year nears

“The market has hit the wall after a strong rally from the bottom in late October 2022,” Growth Investment’s Hong told MarketWatch.

“The U.S. banking failure remains an emotional overhang and potential for risk contagion. We are waiting on the sideline, and watching whether the Hang Seng can hold the 19,000 level before getting back in.”

Tanner Brown covers China for MarketWatch and Barron’s.

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China’s otherwise tepid economic recovery has seen a rise in restaurant visits, especially among those born in the 1980s and 1990s. Fuelled by their spending energy — and blithely ignoring social-distancing warnings — the generation of Chinese ‘millennials’ has become the driving force behind China’s hospitality industry.

Restaurant visits have grown in the last few months, indicating the continued strength of consumer spending in China despite the pandemic. In 2017, total consumption in China accounted for roughly 75 percent of GDP growth — even higher than the 70 percent in the U.S. — and that trend carried over into 2020.

“We’re seeing bigger gatherings,” said Wen Ye, a restaurant manager in Beijing. “The attractions of an evening out with friends and family are alive and well. This strongly suggests that consumer confidence has improved.”

The trend has been echoed in other parts of the country. Beijing and Shandong are leading the wave, with over 200 different eateries opened in Beijing alone during the Lunar New Year. Shanghai and Guangdong have also seen an increase in restaurant visits.

Explaining the trend, consumer analyst Zhou Guangchuan said: “Even though the consumer confidence index has dropped year-on-year, I think it was already quite low at the start of last year. Given the current situation, it’s still holding up. So people still feel comfortable enough to go out and have a meal”.

In line with the festive season, lunch and dinner dining tables are fuller than ever, with 4 and 6 people tables being increasingly popular.

“We’re seeing more and more people bring extended families and more than one friend to the same table,” said Ms. Wen. This sentiment was echoed by other restaurant owners, who are seeing diners splurge more on high-end meals.

China’s hospitality industry has rebounded considerably over the past year. As restaurants return to their new normal, the presence of millennials has had an obvious impact. Their spending has helped China’s recovery, as it is expected to fuel the nation’s GDP growth in 2021.

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