Create experiences that empower customers across websites, social media, digital ads, packaging, in-store displays and more.
Cynthia Ramsaran on March 9, 2023 at 6:05 pm | Reading time: 1 minute
Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.
Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools.
Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.
Register today for “Create Consumer Confidence With a 360-view Content Strategy,” presented by Acquia.
Click here to view more MarTech webinars.
About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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Webinars have become a popular medium for businesses to tap into a global audience and to share their data, ideas and resources efficient and effectively. Webinars allow for collaboration across differentoffice locations,time zones and demographics. Recently, webinar technology has advanced to include a 360-view content strategy which allows for powerful dialogue between presenters and participants. This 360-view content strategy draws on a variety of approaches to improve the overall experience of a webinar and make it truly effective.
Often times, webinars can be one-dimensional and too reliant on slide presentations and singular topics. The 360-view content strategy encourages more interactive experiences that offer multiple perspectives on a given topic. This content strategy focuses on connecting the presenter’s story to the audience’s experiences. It’s also more engaging and encourages more dialogue between the presenter and audience.
So how do you effectively deploy a 360-view content strategy in your webinar? First, focus on providing audience-oriented content. Presenters should delve into topics that their target audience will find interesting, relevant and useful. This could mean offering different training materials or case studies that the audience can actually use to implement the lessons learned from the webinar. Additionally, use interactive tools like polls, surveys and Q+A sessions to encourage active participation from the audience.
Second, establish ways to build upon the content.Presenters need to ensure their webinar topics build on each other. This will ensure theyreinforce the core message of the webinar and provide a comprehensive learning experience that won’t leave participants feeling like the topics were disjointed.
Lastly, make sure the presenter is committed to the content. Engaged presenters are key to delivering a successful webinar. They should be able to cater to the audience’s needs, answer questions, and be willing to accept feedback from participants.
Webinars remain an important tool for businesses to reach their target audiences and build collaborative learning experiences. By following the 360-view content strategy, companies can ensure their webinars achieve maximum effectiveness, engagement and success.
