A collection of all the tools and resources we’ve mentioned in our GA4 series, plus a few extra. We’ll be adding to it in the future.
Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra.
Key articles by Google support
Universal Tag Manager tools
- Google Analytics URL Builder — create a UTM tag on the page you are on
- UTM IO — Google Analytics URL Builder to bulk create UTM tags
Google Tag Manager help
Data Layer Building — Tracking the right clicks
Tag analysis — what’s firing on my site?
- Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly.
- Data Slayer is a Chrome extension for debugging and testing tag management (Google Tag Manager, DTM, Tealium) and analytics implementations.
Consent Management Platforms with resources about Google’s Consent Mode
‘How to’ helpers
- 3 ways to do segmentation in Google Analytics 4
- How to make a Google Analytics 4 custom report in :30 seconds
- 11 steps to setting up a successful GA4 property
- How to make a GA4 landing page report in 10 easy steps
- Using Google Analytics 4 integrations for insights and media activations
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An ongoing series
- Redefine success
- Setting up goals
- Setting up your website
- Data-driven attribution
- Customized insights
- Events and Conversions
- UTM tagging
- GA4 Setup Assistant part 1
- GA4 Setup Assistant part 2
About The Author
Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.