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TikTok Offering $5,000 to Small Businesses in Gridiron Grub Contest for Super Bowl LVII

by Editor
February 8, 2023
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TikTok Offering $5,000 to Small Businesses in Gridiron Grub Contest for Super Bowl LVII
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Published: Feb 7, 2023
by Gabrielle Pickard-Whitehead
In Small Business News
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As Super Bowl LVII draws closer, short-form video-sharing app TikTok recently announced a Gridiron Grub Contest where small businesses can win $5,000 for posting ‘their best game day delights in a fun and creative way’ to the TikTok platform.



TikTok Gridiron Grub Contest for Super Bowl LVII

Small businesses such as restaurants simply need to post content including food that they believe would be especially enjoyable during the Big Game. There is a total of 5 cash prizes up for grabs, each totaling $5,000 each.

tiktok offering $5000 to small businesses

Win Cash or Promote Your Business

It is a great opportunity for food-themed businesses to win a bit of cash while having some fun creating TikTok videos featuring their food creations. The hashtags will also be getting a lot of views, which means more people seeing the kind of food you offer at your business.

The first hashtag to include in an entry post is #GridironGrubContest which will enter the business into the contest, though TikTok also want entrants to include the hashtags #smallbusiness and also the city where the business is located, such as #LosAngeles or #Dallas etc.

TikTok are also encouraging entrants to share their story and what their business means to them to gain even more free promotion.

Contest Entry Requirements

The entry requirements can be accessed through a link at the TikTok website and should be read in full before submitting an entry. TikTok explain the primary requirement by saying: “All Entries must be the original work of the entrant, may not have been previously published, may not have won previous awards, and must not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity.”

Entry Deadline And Winner Selection

Small businesses entering the Gridiron Grub Contest must share their content on TikTok by 11:59 pm EST on February 12. TikTok say they will then select five winners based on their creativity, storytelling and food appeal, with potential winners notified by email or telephone.

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Image: Depositphotos


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Gabrielle Pickard-Whitehead
Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read “Gabrielle’s blog here.”.



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Football fans across the country are revving up their engines—Super Bowl LVII is quickly approaching. While everyone may be feeling the excitement, there is no doubt that small businesses have been struggling during the pandemic. To give a helping hand to entrepeneurs, the popular video-sharing app TikTok has launched the Gridiron Grub Challenge in honor of the Super Bowl.

The Gridiron Grub Challenge encourages food vendors to enter a unique recipe in an effort to win $5,000 for their small business. The challenge focuses on creative food recipes that would be ideal for any Super Bowl gathering. The challenge also encourages aspiring chefs to get creative and build new custom recipes to share with friends and family.

To participate in the Gridiron Grub Challenge, entrants must create an original recipe (or customize an existing one) that includes at least one eligible product from the exclusive list of items. Entries must also include an accompanying video showcasing the entrant’s recipe and how it can be used in a Super Bowl party setting.

To be eligible to win the $5,000 prize, entrants must also share their entries with their followers via TikTok, Instagram, and/or Twitter with the hashtag #GirdironGrub and tag @Sponsor (if applicable). Entrants receive more than just the cash prize — the winner will also be featured across TikTok’s social channels and will have their recipe included in Super Bowl LVII’s official party guide.

The Gridiron Grub Challenge is an incredible opportunity for small businesses to get the recognition they need and deserve, while also giving them a chance to show their culinary skills. The deadline to enter the contest is January 18th, 2021, so if you’re looking to get the most out of Super Bowl Sunday, make sure to take part in the Gridiron Grub Challenge and make your business the highlight of the night!

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