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The COVID-19 pandemic has profoundly altered how Generation Z consumes, interacts with, and participates in the world of digital media. With mobile technologies becoming ever more ingrained in the daily lives of young adults, founders of tech companies are beginning to recognize the clear market opportunity for innovative and engaging apps specifically targeted to Gen Z.
App creators are turning to research and user feedback to develop apps that appeal to Gen Z’s digital-first lifestyle. One such example is Planet, an app to facilitate environmental activism and sustainability initiatives. Planet was designed to capitalize on younger generations’ technology savvy, focusing on the important role that both private companies and young people can play in preserving the planet.
Apps such as Planet have achieved success partially due to the heightened sensitivity and awareness of Gen Zers when it comes to the power of technology and social media. Emphasis is placed on taking full advantage of open source code, cloud storage, and mobile-friendly design. This allows tech founders to capitalize on the potential of online user bases that are increasingly taking off in the age of COVID.
Most notably, Gen Z users respond positively to the personalization of tech experiences and strive to feel a sense of ownership over their apps. App creators are working to give their users access to powerful, easy-to-use features, as well as an improved user experience by providing tailored content and recommendations. Companies that understand how to create apps geared towards Gen Z’s and their individual needs stand to benefit from growth and loyalty.
Though Gen Z has already exerted a fundamental shift in digital trends, it is abundantly clear that their presence will continue to strengthen with each passing year. Tech founders should take advantage of this growing market opportunity, delivering apps that both satisfy their needs and open up a wealth of potential for the future.
