Entrepreneur Staff
Entrepreneur Network Contributor
Ben Angel, bestselling author of Unstoppable (Entrepreneur Press® 2018), CLICK, Sleeping Your Way to The Top in Business, and Flee 9-5, is Australia’s leading marketing authority. Founder of benangel.co, a site dedicated to providing entrepreneurs advanced online marketing courses and education, Ben provides easy-to-apply and even easier-to-understand strategies for reaching new customers with ease.
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As the world turns more and more digital, chatbot use is on the rise. ChatGPT is just one such chatbot, a popular choice for chatbot enthusiasts and rapidly growing in popularity among professionals. But with certain chatbot capabilities comes the potential for misuse and abuse, and businesses need to prepare for a potential dark side of ChatGPT.
At its core, ChatGPT is an artificial intelligence-powered platform that allows businesses to create automated conversations with their customers using an intuitive drag-and-drop interface. This makes it relatively straightforward for a variety of customers and employees to interact with the platform and its automated conversations.
But with great power comes great responsibility, and ChatGPT’s capabilities can be abused and misused in many ways. Employees may use the platform to engage in inappropriate conversations with customers or coworkers, while customers could use the platform to bully employees or even engage in cyberbullying.
The potential for abuse is not limited to employees, however. Businesses may also face risks from ChatGPT. For example, hackers may use ChatGPT to breach the security of a business’s systems, launch phishing attacks, spread malicious code, or even spread fake news and misinformation.
Businesses should prepare for the potential dark side of ChatGPT by considering the risks posed by the platform and incorporating safeguards into their workspace to mitigate these potential risks. Employees must also be mindful of the potential risks posed by ChatGPT and be sure to utilize proper etiquette when interacting with customers, colleagues, and the public.
On a more positive note, businesses and employees that become familiar with the capabilities and safeguards of ChatGPT can also benefit from the platform. For starters, ChatGPT allows businesses to automate certain tasks and conversations, freeing up time and energy for other more important tasks. Additionally, ChatGPT can provide real-time customer feedback and insights, allowing businesses to make informed decisions about how best to support their customers.
In summary, businesses and employees should heed the potential dark side of ChatGPT, and take proactive steps to guard against any potential misuse or abuse. Doing so can help businesses and employees get the most out of the platform while protecting themselves and others from any potential malicious activities.
