Published: Mar 8, 2023
by Gabrielle Pickard-Whitehead
In Small Business News
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Shopify has announced a multi-year initiative to transform its Partner Program so participants can earn more while upskilling their abilities, as well as take part in new partner events.
New incentives provide partners with the opportunity to earn twice as much or more with multiple new ways to generate revenue. There is also a global certification program to help partners upskill and demonstrate their technical expertise, as well as new events and tools to help partners grow their network.
Shopify Partner Program Updates
The Shopify Partner Program consists of a diverse group of designers, developers, marketers and affiliates who use the Shopify platform. They can build ecommerce websites, themes and apps, as well as use tools to grow their business and generate ongoing monthly revenue.
Partners Add ‘Unparalleled Value’ to Shopify
The Chief Revenue Officer of Shopify, Bobby Morrison, described his excitement in a statement on the Shopify news website, saying: “Our partners are at the center of everything we do and add unparalleled value to Shopify and our merchants. That’s why I couldn’t be more excited about the commitment we’re making to include partners in every engagement and transform the partner experience. With this multi-year initiative, we’re helping our partners win more business and build for the long-term.”
One beneficiary of the Partner Program is Mary Krause, the Strategic Alliances Manager at digital commerce agency CQL, who said: “Shopify’s investment in its Partner Program opens up immediate opportunities for us to grow our business. The partnership team has focused on building a long-term, mutually beneficial relationship with us and truly listens and responds. The new rewards and incentives are a perfect example of them responding to the voice of their partners.”
Expanding Shopify Engagement
Partners will also be provided with new ways to engage with Shopify as the platform’s ecosystem is going to be reimagined. Virtual and in-person events will be expanded, plus there will be a special in-person event this fall to celebrate the top-performing commercial partners.
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Image: Depositphotos
Gabrielle Pickard-Whitehead is a professional freelance writer and journalist based in the United Kingdom. Since 2006, Gabrielle has been writing articles, blogs and news pieces for a diverse range of publications and sites. You can read “Gabrielle’s blog here.”.
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Shopify, the Canadian e-commerce giant, has announced significant updates to their Partner Program, with promises of progressively higher earnings for partners.
Since 2006, Shopify has been providing entrepreneurs, businesses, and creatives with e-commerce solutions. In 2010, they launched the Shopify Partner Program to connect these businesses to app and software developers, freelancers, and digital marketing experts who are ready to help them design, launch, and manage their online stores.
The latest changes will allow Shopify Partners to benefit from more flexible terms and maximise earnings potential.
For software developers, the changes include a streamlined registration process and a flexible billing model with pay-as-you-go pricing. This new model makes it easier for software developers to include their apps in Shopify stores. The change also makes it easier for Shopify Partner customers to purchase, upgrade, and manage multiple products from a single vendor.
For digital marketers, the changes include more optimized results for online advertising campaigns and defined templates for success. Additionally, Shopify has improved the resources available to its partners, with greater access to technical assistance and better insights into analytics and performance.
With these changes, Shopify promises partners a more streamlined approach to marketing and development while ensuring they are able to enjoy greater earnings potentials. It’s a win-win situation for everyone, with businesses having better access to the resources they need to succeed while the partners benefit from increased earnings.
Overall, these updates demonstrate Shopify’s commitment to its partners and their potential. With enhanced features and streamlined processes, Shopify Partners can look forward to a brighter future.
