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Cam Thompson is a news reporter at CoinDesk.
Join the most important conversation in crypto and Web3 taking place in Austin, Texas, April 26-28.
Non-fungible token (NFT) marketplace VeVe is teaming up with Italian car manufacturer Automobili Lamborghini to release digital collectibles of its iconic sports cars, the companies said Wednesday.
The NFTs, which are set to be listed on VeVe Feb. 19, will feature the Huracán STO model with a range of rarity traits. Once purchased, collectors can showcase their NFTs in the app’s virtual showrooms, share on their VeVe social feeds, and use augmented reality (AR) to view and “drive” their car on streets in the real-world.
VeVe co-founder Dan Crothers told CoinDesk that he’s enthusiastic about giving Lamborghini fans a new way to experience their favorite automobile, and hopes the collection will help onboard sports car fanatics to Web3.
“Owning, or even simply driving, a Lamborghini is a dream of many,” Crothers told CoinDesk. “The great thing about our community of passionate collectors is that they just love collecting, but we also hope this will inspire car enthusiasts to jump into the digital collectibles world, too.”
Lamborghini has previously released “Epic Road Trip” NFTs, and the company isn’t the only luxury automobile company to step into Web3. Last month, Porsche released a series of NFTs featuring its flagship 911 model, which hit bumps in the road and an outpouring criticism from creators on the brand’s seemingly “rushed” Web3 strategy. The German car manufacturer listened to community feedback and capped its mint in response. Last year, McClaren and Alfa Romeo also took their first spins with NFTs.
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Lamborghini, the renowned Italian luxury automotive manufacturer and purveyor of high-performance supercars, announced the upcoming release of the stunning new NFT collection – VeVe. The release is set to take Lamborghini’s digital presence to the next level and offer a unique opportunity for fans to get closer to their favorite car.
The new VeVe collection celebrates Lamborghini’s long-standing commitment to engineering excellence and features 5 limited-edition NFTs based on iconic Lamborghini models. The collection includes 1-of-a-kind NFTs based on Lamborghini’s past and present flagship models, including the incredible Lamborghini Aventador S, Huracan Evo RWD, Huracan Performante Spyder, and the limited-edition Lamborghini Sian.
For this unique collection, Lamborghini has teamed up with Reweather, a leading NFT platform renowned for integrating blockchain functionality into the digital world by offering groundbreaking opportunities to fans and collectors. The VeVe collection is the first of its kind and showcases some of the highest quality NFTs available. Each piece of the collection tells a story and features detailed visuals inspired by Lamborghini’s iconic designs.
The VeVe launch provides Lamborghini fans with the perfect opportunity to get closer to their favorite car and to own a piece of Lamborghini history. Lamborghini’s commitment to creating and launching innovative digital experiences is demonstrated in this exciting new collection.
The VeVe collection will be available for purchase exclusively on Reweather and is set for launch on April 28th. Fans and collectors can expect to find the incredible NFTs of each model presented in luxurious cases that reflect Lamborghini’s quality and class.
For fans, this is a unique opportunity to own a piece of the Lamborghini legacy and to celebrate the Italian brand’s relentless passion for automotive innovation.
