Apple leaks have already revealed what everyone knows to be the most shocking change in the iPhone 14 range: the notch-less redesign. Right? Wrong. New information reveals it will be their prices…
In an exclusive report, Bloomberg’s excellent Apple guru Mark Gurman reports that Apple’s decision to replace the iPhone 13 mini with an iPhone 13 Max is likely to result in a price increase of up to $300.
“So, for the first time, the non-Pro iPhone line will get a 6.7-inch screen option,” explains Gurman. “…users will now be able to get Apple’s largest iPhone size for at least $200 less than before.”
In other words: an iPhone 14 Max will be circa $200 cheaper than an iPhone 14 Pro Max. Now let’s break this down. Currently, an iPhone 13 Pro Max starts at $1099 which would price an iPhone 14 Max at $899 – a $200 increase on the $699 iPhone 13 Mini it replaces. But not so fast.
Multiple leaks have claimed that rising component costs and Apple’s determination to differentiate Pro and non-Pro iPhones, will see the iPhone 14 Pro and iPhone 14 Pro Max increase to $1099 and $1199 respectively. That $200 gap now potentially pushes the iPhone 14 Max as high as $999 — $300 more than an iPhone 13 Mini.
And this is just the start because, as Gurman points out, standard iPhone 14 models will share far fewer Pro features than in previous generations. Among the features he claims they will miss out on are:
- A new 48-megapixel primary camera (12MP for standard models)
- Apple’s next-gen A16 Bionic chip (the 2021 A15 will reused)
- A “far more curved” and notch-less new design
All of which presents Apple fans with something of a conundrum: How much does size matter?
Poor sales of the iPhone 13 Mini have again shown that large screens are what users really want, so a more affordable iPhone 14 Pro Max should fit the bill perfectly. But if the iPhone 14 Max costs circa $1000 and just $100 more gets you an iPhone 14 Pro, which has a superior design, upgraded camera, next-gen performance and a 120Hz ProMotion display, the reaction might be very different.
Giving users what they want but not how they want it, is an Apple speciality. And it looks like the iPhone 14 range is going to be no different.
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