Ad automation startup proves that ChatGPT’s potential is no longer theoretical—it’s practical.
Fluency on February 10, 2023 at 7:00 am | Reading time: 2 minutes
The news is awash with articles about how ChatGPT might disrupt countless industries—including advertising and marketing. Yet despite all the theorizing and (often trivial) demonstrations, there have been few—if any—tangible examples of ChatGPT (and GPT-3) at work on the real-world tasks it’s supposed to upend.
Fluency, a leader in AI-enabled advertising technologies, recently introduced Muse. This new ChatGPT-enhanced tool leverages artificial intelligence to bring new levels of efficiency to common yet critical parts of the digital marketing workflow.
Here are a few ways your organization may benefit from Fluency’s ChatGPT-enhanced tool:
- Three time-consuming actions—one simple, seamless solution: If you’re creating digital ad campaign copy, there are actions you can’t avoid: writing keywords, headlines and body text. Based on a few curated prompts, Fluency Muse generates options for each of these fields, allowing you to quickly filter and edit the results, then implement them into campaigns.
- Turn restrictions into results: Muse lets you factor in considerations like negative keywords and character count limitations so you can automatically reduce the variables you have to sort through.
- Platform neutrality enables quantity and quality: From Google search to Performance Max, Facebook and Pinterest, Muse can be used to quickly and easily generate content for a variety of campaign types, all from within Fluency’s platform.
Ready to bring new levels of efficiency to your digital marketing workflows? Check out Fluency’s latest blog post to learn more about Fluency’s ChatGPT-enhanced tool.
About the author
Fluency is the premier provider of enterprise-level campaign software to the advertising industry. The company’s platform is built around Robotic Process Automation—a technology application unique in advertising—that delivers unparalleled efficiency, accuracy and quantity capabilities for digital marketers working in both agencies and brands. Based in Burlington, Vermont, with team members in 11 states, Fluency’s founders and staff leverage a singular combination of expertise, talent and inventiveness in their efforts to sustainably, collaboratively and enjoyably transform their clients’—and their own—businesses.
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Advertising professionals across the globe understand the challenges that come with the territory, namely finding creative and engaging ways to market products to potential customers in a limited window of time. Traditional methods such as brainstorming, research and editing take a great deal of time and resources. Now, thanks to artificial intelligence (AI) technology like ChatGPT from the company Fluency, advertising professionals are able to save precious time and money.
ChatGPT is a natural text conversation technology that uses AI to automate creative processes and produce results that would otherwise require a great deal of human effort. This cutting-edge technology is revolutionizing the advertising industry, as it allows advertising professionals to focus on core parts of their job such as strategic thinking and engagement with customers.
ChatGPT works by understanding the questions it is asked, and then generating human written responses. It is able to recognize words, phrases and other context clues, which helps make sure that the responses generated are both accurate and relevant. This ability makes ChatGPT ideal for use in creating ads and promotional materials, as it can quickly generate a wide range of possible text, headlines and images with minimal effort, saving time and money in the process.
In addition, ChatGPT is able to self-learn, meaning that it will become smarter and more efficient over time as it continues to process data. This will ultimately enable advertising professionals to produce better creative, more quickly and with minimal effort.
Ultimately, ChatGPT is a powerful tool for the modern advertising professional, and will continue to revolutionize the industry for many years to come. With its ability to save time and resources, it is sure to become indispensable for any advertising professional looking for an edge in the marketplace.
