Published: Feb 12, 2023
by Gabrielle Pickard-Whitehead
In Small Business News
Corporate gifting is an excellent way to connect with your clients beyond the conference room, but the gifts you offer may depend on your brand archetype.
How to Pick Gifts that Match Your Brand
It can also be difficult to dedicate enough time to identify the ideal gift for each unique client, but corporate gifting service Regards might be able to help. Working with design agency Nowsourcing, Regards have created a helpful infographic which not only underlines the importance of corporate gifting, but also helps you understand how the dynamic of your relationship with your clients determines what kind of gift you should offer them.
Understanding Your Brand Archetype
As explained in further detail in the Regards infographic, there are 12 major kinds of personalities which can be assigned to your brand. By aligning your brand with a particular archetype, you can present your brand as a relatable personality. Your brand personality can then inform the presentation and voice of your brand, and will influence the kind of corporate gifts that will make the best on-brand impact.
Aligning with an archetype is important as – according to research conducted by Regards – 63% of customers dislike generic ads and brand messaging. They also discovered that 90% of customers find personalization more appealing, while the same percentage want brands that are real and authentic.
Benefits of Brand Archetypes
Regards say pairing corporate gifts with brand archetypes can ‘create instantaneous connections’ and even lead to greater sales. The company found that 68% of people who received memorable corporate gifts said that it strengthened their relationship with the brand.
A massive 80% of customers said that they would do business with a brand following a personalized experience, which included a corporate gift that matched-up with the brand’s archetype.
Constant gifting throughout the year can create lasting loyalty. It can also develop new leads and help build a brand ambassadorship that is fast becoming one of the most effective forms of influencer marketing and social proof.
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Having trouble picking gifts that match your brand? If so, it’s time to start thinking carefully about how to make sure your gifts reflect your core values and message.
The best gifts incorporate both practicality and symbolism, making recipients feel genuinely appreciated for the effort you put into choosing something special for them. This can be a difficult balance to strike, so here are some tips to help you pick the perfect present for your biggest fans.
First, consider the recipient. Are they a colleague, a client, an employee, or a friend? Is there something specific to their interests that you could use as an inspiration point? Once you know who you’re shopping for and what their interests are, you can start narrowing down your list of potential options.
Second, think about the type of gift that best reflects your brand message. Do you want to give a simple, practical item, or something more luxurious and extravagant? Or perhaps something symbolic and meaningful? This is the fun part, so it’s important to take your time and find the perfect fit for your business.
Third, when selecting your gift, don’t forget to think about who you are as a brand. Your gift should have a theme that reflects your core values and message, from the materials used to the words inscribed on it. Once you have the perfect gift in mind, make sure you clearly communicate your brand’s loyalty and appreciation to the recipient through the gift.
Finally, while it may be tempting to leave all the gift-giving to the last minute, try to be mindful and take the time to pick the right present. Putting some thoughtfulness into the process will make the recipient feel truly special and give them something they’ll remember and treasure.
Picking gifts that embody your brand values can help you build relationships and share your story with the people who matter to you. Through thoughtful presents and genuine appreciation, you can tell your audience that you care and remind them what makes you great. So get out there and have fun picking the perfect gift to match your brand.