In this webinar, experts from Meta, Playbook Media and Pecan discuss how AI is changing marketing.
Cynthia Ramsaran on April 26, 2023 at 1:03 pm | Reading time: 1 minute
With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts.
Join industry experts Bhanu Bhardwaj, media and data science leader at Meta, Bryan Karas, CEO of Playbook Media and Yehonathan Barnea, VP of customer success at Pecan AI, as they discuss how AI unlocks customer potential and campaign performance.
Register today for From “Clicks to Conversions: Drive Performance with Marketing AI,” presented by Pecan.
Click here to view more MarTech webinars.
About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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As digital businesses strive for growth in an ever-evolving online landscape, new technologies are rapidly emerging to help organizations stay ahead of the competition. At the forefront of this trend is marketing AI, a powerful tool for businesses seeking to bridge the gap between online clicks and real-life conversions.
Marketing AI combines advanced data-driven insights with traditional marketing tactics to drive performance. It enables marketers to understand customer behaviour and target their messages according to each user’s individual preferences and needs. AI-driven automation can also be used to automatically create content, manage campaigns, and more.
By utilizing AI-driven analytics, marketers can gain a deeper understanding of their audience, identify patterns in customer behaviour, and target messages to custom audiences. This enables them to create ever more personalized content, customize marketing campaigns, and stay one step ahead of their competition.
AI-driven automation also helps marketers stay agile and responsive, allowing them to launch campaigns quickly and efficiently. For example, AI-enabled tools can create and manage ad campaigns in no time, significantly reducing labor costs while maintaining high conversion rates.
Finally, AI-generated insights can be used to track and optimize conversions in real time. By analyzing customer data, marketers can determine which content resonates most with their audience and make adjustments accordingly. As a result, marketers can create more effective campaigns, automate processes, and increase conversion rates.
The age of digital transformation is in full swing, and marketing AI is at the helm. By utilizing the power of AI, marketers can enhance customer experiences, increase conversions, and generate more sales. It is a powerful tool for organizations looking to stay ahead of the competition, and it’s here to stay.
