Learn how marketers reduced operational costs with up to 90% time savings.
BlueConic on May 2, 2023 at 5:01 pm | Reading time: 1 minute
Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.
That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact™ study that measures both the profit and operational efficiency gains that can be unlocked with BlueConic.
On May 4th, guest speakers Forrester’s Joe Stanhope, VP, Principal Analyst and Julia Fadzeyeza, Principal Consultant, will join BlueConic’s CMO, Patrick Reynolds, to explore current CDP market trends and discuss the findings of the TEI study, including how BlueConic helped customers achieve:
- Up to 90%-time savings on segmentation, customer journeys, and reporting tasks
- Increased profit of $5.4M from improved conversion rates, new data monetization revenue streams, and strategic partnership growth
- Faster, higher-quality decision-making and support for future growth
Forrester’s TEI Study: How BlueConic Customers Reduced Operational Costs by Up to 90% Time Savings
Thursday, May 4 | 11AM ET | 5PM CEST
If you can’t join us live, be sure to register anyway so you can receive a link to the recording.
About the author
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 350 companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Market efficiency is a space that businesses can never seem to get enough of. Achieving efficient results is a goal that every marketing team strives for, and one company that has delivered on this promise is BlueConic. According to their recent Total Economic Impact study, their product has been shown to increase efficiency dramatically for marketers.
The study was conducted by Forrester in order to document the tangible business benefits of the BlueConic product. The study surveyed more than 20 customers of the BlueConic platform to determine relevant cost savings and business value metrics. The results showed dramatic improvements in a number of areas including efficiency, costs savings, customer experience and overall business value.
To begin with, the study revealed that BlueConic increased efficiency of marketers by an average of 106%. This was cemented by the findings related to time savings, with respondents stating that they cut campaign set-up time from one week to only a few hours.
Respondents also indicated that the product contributed to a 24% increase in conversions and a 21% increase in customer retention. Such results are due to BlueConic’s personalized marketing and segmentation capabilities, which allow marketers to quickly analyze their data and target their messaging and campaigns more effectively.
The study also revealed that, on average, businesses experienced a 60% return on investment within the first 14 months of using the platform. Furthermore, the average payback period was just eight months.
Overall, the BlueConic Total Economic Impact study shows that marketers are reaping tangible benefits from using BlueConic, resulting in improved marketing efficiency, cost savings, customer experience, and overall business value. For marketers who are looking to take their efficiency to the next level, BlueConic may be the solution.