Many businesses start with a new idea. But even if you’ve been around for years, you’ll need additional ideas periodically to keep your business growing and thriving. Read on for tips from members of the online small business community for cultivating ideas and growing your business.
Get Inspired with New Marketing Ideas for 2023
Each year, your marketing plan should evolve to meet the needs of today’s consumers and help your business stand out. This requires new ideas and inspiration, which Anthony Williams shares in this Platter of Gold post. After reading, head over to BizSugar to see what members are saying.
Find the Best Online SEO Courses
SEO can benefit businesses in nearly any industry. And you don’t need a huge SEO company to handle this function for you. There are plenty of free and paid online courses to help you learn these concepts for yourself. Check out this eAskme post by Guarav Kumar for a full list.
Ensure Your Team Is Happy and Productive
A small business can usually accomplish more with a happy and productive team. But this can require some strong leadership skills that need to be cultivated over time. Get tips in this Startup Professionals Musings post by Marty Zwilling.
Set Your Marketing Goals for the New Year
If you want to improve your marketing strategy in 2023, goals can keep you on the right track. But how can you set goals that will actually move the needle for your business? Greg Walthour shares thoughts in this Noobpreneur post.
Create a High Performing Marketing Organization
How well is your marketing strategy performing? If you don’t know the answer or aren’t completely satisfied with your current results, you may need to make a change. This MarTech post by Brian Kessman includes a 5-point framework for creating a high performing marketing organization.
Do a Content Audit for SEO
Auditing your online content can help you separate your business’s best ideas and improve your SEO strategy. But what is the best time to perform this important task? Learn more in this Search Engine Journal post by Adam Riemer.
Grow Your Blog with Effective Keyword Research
If you’re ready to improve your blog’s SEO strategy, it can help to find the right keywords to target. This can take lots of research. Read this Inspire to Thrive post by Lisa Sicard for tips. Then visit BizSugar to see what community members are saying.
Determine If Your Software Idea Is a Product or Feature
New software ideas can bring lots of success to your business in 2023. But some ideas are better suited as features, while others may be their own new product. In this ENO8 post, Jeff Francis discusses what you should know when organizing your software ideas.
Know What to Look for in a Social Media Company
Hiring a company to manage your social media can help you accomplish more in your business. But not all companies provide the same services or level of quality. So Rachel Strella of Strella Social Media goes over some considerations to make when choosing in this post.
Find the Best Blogging Platform for Your New Site
When it comes to blogging, most people already know about Blogger and WordPress. But these aren’t the only two platforms available. Understanding the options may help you get the exact features you need to grow your blog. Lahaul Seth of Lion Blogger goes over several options here. And BizSugar members joined the conversation here.
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Starting and growing a small business is an exciting and ambitious endeavor, but it can also be intimidating and overwhelming. While some aspects of running a successful small business include hard work, dedication and good financial planning, experts suggest seeking out advice and ideas from professionals and inspiring entrepreneurs.
In a competitive marketplace, business owners should actively competitively examine and understand their competition, the industry and target market. Business consultant Julie Wilson recommends understanding how the business contributes to the convenience, lowered costs and improvement of others’ lifestyles. “Take action on the idea that you have, even if it means pivoting and changing the direction of the business. That’s where success lives” said Wilson.
Many experts agree that creating a mission and vision statement can guide a business toward its objective and keep employees motivated and focused. Small business owner Bryant Ramos expresses the importance of staying true to your company’s purpose. “Even if you fail to get the desired outcome 100 percent of the time, make sure the company is providing its customers with the value promised in the mission statement 100 percent of the time.”
For a small business to thrive and expand, it’s essential to set goals and track performance metrics. Investor and entrepreneur Justin Tran emphasizes creating an achievable milestone to foster motivation. “It’s important to set realistic goals and focus on smaller wins that are easier to accomplish,” says Tran.
In order to draw in more customers and keep up with the latest establishments in the industry, small business owners should stay up-to-date with the latest trends. “It’s also important to understand changes in the market,” explains consultant Joanne Smith. “To stay ahead, you need to constantly monitor the changes in customer preferences, industry competition, and technological advancements.”
At the same time, it’s important to create a positive and supportive environment for employees. Pam Meeh, Human Resources Manager, recommends “providing employees with the resources they need to become successful, such as training opportunities, access to mentors and a clear understanding of their roles.”
By adopting good habits, small businesses can stay organized, maintain relations with customers and employees, and remain informed and equipped as they strive towards growth and success. By seeking out advice and ideas from experts, aspiring business owners can gain valuable insight to help them on this journey.