Every year, Brand Finance looks at 5,000 of the biggest brands across all sectors and all countries and produces more than 100 reports.
One of those reports is a listing of what Brand Finance considers the world’s 50 most valuable and influential engineering and construction brands.
The Brand Finance Engineering & Construction 50 2023 puts CSCEC at the top with a ‘brand strength index’ score of 76.4% which Brand Finance says corresponds to a AA+ rating.
Annual performance indicators saw significant year-on-year growth, including revenue and new construction contracts. In 2022, CSCEC delivered 28 venues and auxiliary projects for the Beijing Winter Olympics.
Brand Finance managing director Richard Haigh said: “Generally, Chinese engineering and construction brands continue to grow. These brands, however, are now faced with new expectations of sustainability.
“Now that the Chinese government has announced its five-year plan for the engineering & construction industry, these brands will need to adapt and integrate sustainability into their core strategies to maintain brand value and strength.”
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China’s state-owned construction company, China State Construction Engineering Corporation (CSCEC), has been recognised as the world’s most valuable construction brand at the 2019 Brand Finance Global 500 list launch event in London.
The Global 500 identity is compiled annually by Brand Finance, who evaluates the performance of global brands in terms of brand equity and comparative strength. This survey evaluates brands from around the world based on parameters such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation.
CSCEC has been ranked number one on the list for a second consecutive year in arow, with a brand value of $20.4 billion. This makes it the highest-valued construction brand in the world, ahead of Mota-Engil and Vinci at $6.5 billion and $2.9 billion respectively.
This achievement is a testament to CSCEC’s commitment to providing quality services to its clients. In addition to their extensive track record of success in international operations, including over 10,000 projects in more than 100 countries and regions, the company puts a huge emphasis on technology research and development, and modern methods of construction.
The company has also established a robust global business model, by setting up its subsidiaries in the UAE, Qatar, Saudi Arabia, Oman, Kuwait, and across the EU.
The Brand Finance recognises CSCEC’s success as an indication that its market position is continuing to strengthen. It is clear that the world’s leading construction brand is continuing to expand and is making great strides towards being recognised as the best in the industry.
This remarkable victory for China’s CSCEC reflects the ever-growing global presence of the world’s second-largest economy. This success is set to continue as the brand continues to further establish itself as a leader in the construction industry.
