Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist.
Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said.
Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space. Bing Chat attracts many users who come to Bing to carry out searches and get questions answered. The API and new functionality will expand the possible applications for marketers. Exporting and sharing Bing Chats, for instance, makes it easier for marketers to collaborate.
What’s new. There are four main points to what is new with Bing Chat:
- Developer access to build third-party apps on top of Bing Chat.
- Removal of the waitlist for Bing Chat by going from a “Limited Preview” to an “Open Preview.”
- Gaining more visual answers for Bing Chat with rich images and videos.
- Offering a multi-session experiences with new chat history and persistent chats within the Edge browser, as well as the ability to export and share Bing chats.
API. Microsoft said soon, developers will be able to build third-party plug-ins into the Bing Chat experience. This is also something Bing hinted was coming weeks ago. In the screen shot below, you can see an example of OpenTable helping you find and book a reservation with a restaurant. This is something OpenAI’s ChatGPT already supports.

Improved experience with more visuals. Bing has updated the answers within Bing Chat to be more visually appealing by improving the formatting and layout, adding more rich images and rich videos, and also by adding charts and graphs when relevant. Also, Bing Image Creator is available in all languages, which means over 100 different languages, talk about getting more visual.
Microsoft also redesigned Edge to show chats in a better and more visual format. This includes streamlined look, rounded corners, organized containers and semi-transparent visual elements, the company said. Here is what it looks like:

You can even go from the Bing Chat interface into the Edge sidebar interface, so you can browse the web and continue your chat.
You will also be able to ask Bing Chat for answers by uploading images as part of your chat. After you upload an image, Bing Chat can search the web for related content.
In addition, Bing Chat in Microsoft Edge has improved summarization capabilities for long documents, both in PDF and HTML formats.
Chat history and exporting. Microsoft has been talking about adding chat history for some time now and now Microsoft is rolling it out for Bing Chat. You can use Bing Chat and be able to pick up where you left off, then you can return to previous chats in Bing’s chat history.
There is a “recents” tab on the right side to pickup where you left off. You can also see a “saved” tab for chats you saved for later.
Microsoft is also adding the ability to export and share your chats from Bing Chat or Edge sidebar. You will be able to share your chats on social media or move them into tools like Microsoft Word, if you so desire.
Additional reporting by Barry Schwartz
Get MarTech! Daily. Free. In your inbox.
Read More
Bing Chat today has announced the expansion of its platform as part of its ongoing effort to innovate and open up its service to more users and developers with new API technology and visually appealing answers.
Bing Chat, Bing’s leading chatbot, is designed to make the user experience easier and faster. With its AI-powered search engine and natural language processing capabilities, users can quickly get answers to their questions by using voice or text inputs.
The improved platform now includes an API to further expand its capabilities. With the API, developers can build customized chat solutions and applications on the platform. This will enable them to create customized solutions that meet the needs of their users and offer a better user experience.
In addition, Bing Chat has also rolled out an improved visual experience with answers shown in a range of effective formats. The visual answers offer clarity and understanding by providing informative, meaningful explanations and examples. This allows users to build a better understanding of the questions they are asking and the answers they are receiving.
Bing Chat’s improved platform provides a better user experience, with improved visuals and the ability to develop new solutions with the API. This will enable users to get answers quicker and more easily with more efficient and visually enhanced results.
Through its ongoing efforts to innovate and improve its platform, Bing Chat is making it easier than ever for more users and developers to use and benefit from its powerful service.