The 7,000 sqm curve-fronted space has been designed by Pier Architecture with a two-storey, glass-clad, porcelain-floored car showroom and comprehensive workshop.
The building has been commissioned by Dick Lovett, the official Porsche dealer for South Wales.
The showroom will have space for 48 cars and the workshop for 23 cars. A car lift is being installed to move cars to and from the first floor of the showroom.
Solar panels on the composite roof will aid powering the building. Electric vehicle (EV) chargers will also be fitted – both for customers visiting the workshop and as part of Porsche’s wider EV charging network.
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Beard is currently clearing and levelling the greenfield site on the Celtic Springs business park ready for stone piling and the erection of the building’s steel frame at the end of the month. The project is due to be completed by the end of February 2024.
As part of the work, Beard will also construct a bell-mouth road junction for access to the site.
Beard’s Bristol director Matt Cooper said: “Both Beard and Dick Lovett are family-run businesses with a proud history of being part of the communities they serve. Having just completed a BMW dealership for Dick Lovett in Melksham, it’s great to be working with the company again on this impressive new building in Newport.
“Beard’s aim is to build with ambition and this project certainly delivers on that ethos. This will be a flagship facility, a stand-out building offering the latest in showroom and workshop facilities.”
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Porsche, the renowned luxury German car manufacturer, has announced it has entered into contract with the internationally acclaimed Beard Construction for the construction of a £16million Porsche showroom in Gerrards Cross, Buckinghamshire.
Beard has been selected for the project due to their vast knowledge and expertise in the field, ensuring that the showroom meets the highest of standards and is ready for its scheduled opening at the beginning of 2025.
The purpose-built state-of-the-art facility will comprise of two floors and feature a large showroom, service area and customer lounge, as well as an enclosed working area. The new showroom will also feature a full customer experience, with a six-metre mobile dome and in-building projection.
The Gerrard’s Cross estate will be accessible to visitors and staff alike. It will also include an extensive parking area for customers, specifically designed for the Porsche range.
The 16-month build project will be led by Beard’s Chief Operational Officer, Craig Price. Price said, “We look forward to utilizing our considerable expertise and experience to ensure that the new showroom not only meets Porsche’s stringent requirements, but will also offer a first-class experience for Porsche’s customers.”
Construction of the showroom is expected to be completed in 2025, when it will open to the public and be a welcome addition to the local area.
Beard Construction has a proven track record in delivering iconic and innovative projects, and they will undoubtedly bring that experience to bear in this project. We look forward to the completion of the Porsche showroom and wish Beard Construction every success in transforming this project into reality.
