In this webinar, learn practical takeaways to put to practice.
Cynthia Ramsaran on February 23, 2023 at 5:27 pm | Reading time: 1 minute

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue?
In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.
Register today for “3 Ways to Strengthen Customer Relationships and Drive Revenue,” presented by Sendoso.
Click here to view more MarTech webinars.
About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.
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When it comes to running a successful business, retaining customers and earning revenue are both essential for long-term success. To strengthen customer relationships and drive revenue, here are three strategies that business owners should consider.
The first strategy to consider is providing excellent customer service. Outstanding customer service will keep customers coming back time and time again. It is important to ensure customer service teams are able to answer any questions customers may have and be able to help solve any issues they may be experiencing. Excellent customer service builds trust, which in turn leads to repeat customers and loyalty.
The second strategy is to create personalized customer experiences. Customers like to feel like they’re valued and that their business is appreciated. Personalizing their experience can be as simple as remembering their name or their order history. It is also important to understand their needs and wants from their interactions with your company. This will enable businesses to craft the perfect solution for the customer and will separate them from their competitors.
The final strategy is to offer rewards and loyalty programs. These programs can significantly help in strengthening customer relationships as customers will feel appreciated and rewarded for their loyalty. It could be something as simple as offering discounts for new customers or free products for loyal customers. Rewards programs will encourage customers to come back and continue to do business with you.
By following these strategies, business owners are sure to strengthen customer relationships and drive revenue. It is an important part of growing a successful business, and these strategies can help ensure all customer needs are met and that customers keep coming back.