Voters shopped on their mobile devices while they waited in line at the polls on Election Day

Voters shopped on their mobile devices while they waited in line at the polls on Election Day

A quarter of all sales on Election Day (25.1%) took place on smartphones, according to data provided by Adobe, up 28.3% from smartphone sales activity last year. In total $1.48 billion was spent online, up 13.2% year-over-year. While that’s in line with growth over the first few days of November, the numbers indicate that while voters waited in line to cast their votes, they did a little shopping, Adobe told MarketWatch. “Shoppers increasingly made purchases via mobile devices on Election Day, driving 51.6% of visits and 32.6% of revenue,” the report said. “Smartphones led the way for mobile at 44.3% of visits and 25.1% of revenue.” Adobe expects U.S. online sales to increase 14.8% to $124.1 billion for the holiday season, from Nov. 1 to Dec. 31. The Amplify Online Retail ETF IBUY, +2.37% has rallied 12.7% for the year to date while the SPDR S&P Retail ETF is up 7.3% for the period, and the S&P 500 index SPX, +1.32% is up 4.4%.

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