Amazon.com Inc.’s site crashed late Monday afternoon, interrupting the flow of sales during the e-commerce giant’s 2018 Prime Day.
At 3.10 p.m. Eastern, the site AMZN, +0.52% was showing a message accompanied by an image of a dog saying: “Sorry, something went wrong on our end,” directing users to try to go back to the home page. That resulted in another similar message with a different image of a dog.
MarketWatch has reached out to Amazon for an explanation.
Meanwhile, shoppers took to Twitter to vent their frustration.
The stock was up 0.2% in afternoon trade, and hit a fresh intraday low of $1,814.45, after being up 1.1% just before the kick-off. The stock was still on track for an eighth-straight gain, and fourth-straight record close.
Amazon stock has gained 55% year to date, while the S&P 500 SPX, -0.10% has tacked on 4.6%.
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