Amazon’s website crashes just as Prime Day 2018 kicks off

Amazon’s website crashes just as Prime Day 2018 kicks off

Amazon.com Inc.’s site crashed late Monday afternoon, interrupting the flow of sales during the e-commerce giant’s 2018 Prime Day.

At 3.10 p.m. Eastern, the site AMZN, +0.52%  was showing a message accompanied by an image of a dog saying: “Sorry, something went wrong on our end,” directing users to try to go back to the home page. That resulted in another similar message with a different image of a dog.

MarketWatch has reached out to Amazon for an explanation.

Meanwhile, shoppers took to Twitter to vent their frustration.

The stock was up 0.2% in afternoon trade, and hit a fresh intraday low of $1,814.45, after being up 1.1% just before the kick-off. The stock was still on track for an eighth-straight gain, and fourth-straight record close.

Amazon stock has gained 55% year to date, while the S&P 500 SPX, -0.10%  has tacked on 4.6%.

See also: Jeff Bezos becomes the richest person in modern history amid Amazon Prime Day kickoff

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