Genius Brands International, Inc. (OTCQB: GNUS) is teaming with Sony Music Entertainment and its Legacy Recordings label, to create a new, innovative kids music label. Genius Brands Music intends to produce and distribute original music and popular cover tunes from hit artists for the global market. The announcement was made today by GBI’s Chairman and CEO Andy Heyward whom stated “Music has more and more, become the universal language of kids. It is simply not possible to effectively launch a kids brand today without music playing an integral role. Sony Music has nurtured, advised, guided and invested in the development of independent music labels spanning virtually every music genre imaginable.” While Richard Story of Sony Music Entertainment stated “The children’s entertainment sector, especially in music, requires a unique understanding of how to create both compelling content and audience appetite.”
As part of the multi-year agreement, Sony Music Entertainment will distribute the Genius Brands Music label under two categories: Baby Genius for the toddler market; and Kid Genius for children to tweens. The partnership leverages the children’s entertainment content of GBl, including the company’s multimedia properties, including the recently announced SpacePOP, award-winning Baby Genius®, Thomas Edison’s Secret Lab as well as licensed and acquired properties such as Llama Llama, in addition to innovative new musical concepts developed specifically for the Genius Brands Music label. The deal provides Genius Brands Music with unified global distribution and greater resources to maximize promotion and marketing of GBI’s music across physical and digital channels worldwide.
Andy Heyward is an Emmy Award-winning children’s content producer responsible for over 5,000 episodes of children’s entertainment well known programs such as Inspector Gadget, Strawberry Shortcake, Super Mario Bros, Sabrina the Teenage Witch among others. A best-in class-team has been assembled to deliver original music, including producer of multiple Grammy Award winners and music veteran Ron Fair who has worked with artists Fergie, Mary J. Blige, Black Eyed Peas, Pussycat Dolls and Christina Aguilera among others. Additional original new music has been created and produced by veteran music producer and composer John Loeffler.
Genius Brands is currently trading at $1.58 with a 52 week range of $0.625 to $3.35 as of this post.